COVID-19 Creates New Connections in Ballroom Dance World


Top ballroom dance studio sees small increase in customer numbers amid COVID-19 pandemic

DULUTH, Minn. – Small businesses in Northland face extreme financial challenges amid the COVID-19 pandemic.

From restaurants to boutiques to ballroom dance studios, changes are made daily to retain customers and generate revenue.

“I love to dance all day and share knowledge,” said Benjamin Welch, head instructor at Superior Ballroom Dance Studio. “I like to watch people move and help them move more.

Welch is passionate about helping others perfect a routine.

“We realized our place was to try to keep everyone motivated and to keep watching with all this other stuff that is going on,” Welch said.

In March, COVID-19 involves complicated beatings on the ballroom floor.

“Whenever things go like this, you can adapt or not and choose to do something different,” Welch said.

The talented team at the Superior Ballroom Dance Studio located at 21 North Lake Avenue in Duluth, continues to dance forward, finding the best way to provide for their dozens of clients in a health-conscious way.

“We are fortunate to have survived,” said Andrea Kuzel, owner of Superior Ballroom Dance Studio. “It was different, it was very different.”

Kuzel never imagined having to shut down due to a global pandemic.

“We’ve evolved over time and it works, so it’s great,” Kuzel said.

Facing a difficult tango at first, Kuzel and his dedicated team have since reopened, offering social distance classes, as well as virtual versions for those not comfortable with in-person teaching.

“Even though it’s kind of a difficult hobby to have, or I should say even a lifestyle to have, it’s also something that I think people needed and people missed and I think this came out during the pandemic, ”Kuzel said.

The ballroom is also home to a handful of new patrons who choose to branch out and experience new, more intimate activities rather than large group events.

“If you have a couple who are in quarantine together and we teach a lesson from there, and everyone is masked, that almost eliminates the risk,” Kuzel said.

With safety first, Kuzel says singles could also benefit from a new hobby during the COVID-19 pandemic.

“The fundamentals of learning are just learning where your feet go first, so it’s something you can learn on your own,” Kuzel said.

Whether you’re foxtrotting with friends or learning a waltz while quarantining yourself at home, the two pros say staying active will help your prospects through a year of ups and downs.

“It’s really important to keep moving because it helps release all of those endorphins, creates those good feelings as you go, and it helps us not to spiral down,” Welch said.

“The physical connection and also the social connection and also just staying active. Having something that prompts you to be active and not have to think about everything that is going on in the world,” Kuzel said.

Kuzel says the business is so booming that they are looking to hire new dance teachers while continuing to accept new clients.

Dance teachers and their students took part in virtual competitions amid the COVID-19 pandemic.

If you want to learn more or organize your first lesson, click here.


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